Latest Articles

This healthcare content marketing blog shares key insights from leading medical content marketer, Angela Myers.

Storytelling for Healthcare Marketing: Why It Matters and How To Do It Well

Storytelling may sound like we’re writing a children’s book to read at a preschool story time. After all, there’s a misconception that storytelling is best kept for primary schools and novels, but the best content in any niche includes stories.

6 Health Writing Rules to Follow (And a Few to Ignore)

Writing is a creative field, but that doesn’t mean it’s a free-for-all. There are many rules (grammatical and otherwise) that ensure you and your readers are on the same page.

Healthcare SEO Essentials to Implement Before the End of 2024

If your healthcare organization or business has a website, you’ve most likely heard of search engine optimization (SEO). But knowing that SEO exists and effectively implementing the best healthcare SEO practices are two different things. The latter ensures more website visitors, higher search rankings, and growth for your business.

Developing a Healthcare Content Marketing Strategy that Works

Many healthcare companies understand content marketing’s potential: more leads, opportunities to educate and empower patients, and business growth.

Want to Improve Your Healthcare Marketing? Start with Audience Analysis

Healthcare marketing can be volatile and unpredictable. A well-written ebook promoted via blog and social media posts may be highly successful for one health tech company but flop for another.

A beginner’s guide to search engine optimization for healthcare

Google has 4.6 billion worldwide users, according to recent research conducted by SEMRush. While that may seem like a huge population, there are also 6 million new blog posts published each day.